E-Commerce

Development Orientation
Key Investment Areas
Investment Policy
Investment Carrier
Investment Projects

In 2025, the province achieved online retail sales of 869.52 billion yuan, ranking 6th nationwide and up 5.1% year-on-year. Of this total, online retail sales of physical goods amounted to 750.44 billion yuan, up 3.4%. During the 2025 Online Lunar New Year Shopping Festival, the province achieved online retail sales of 59.3 billion yuan, up 3.4%. Nearly 200 Fujian-based online stores exceeded 10 million yuan in online retail sales. During the Double Quality Online Shopping Festival, the province achieved online retail sales of 37 billion yuan, an increase of 2 billion yuan over the previous year. 39 enterprises recorded online retail sales exceeding 10 million yuan. During the "618 Shopping Festival", the province achieved online retail sales of 93.63 billion yuan, up 10.2%, with 262 online stores exceeding 10 million yuan in online retail sales.

Investment Priorities

Emphasize the standardized and diversified development of modern services. Guided by the needs of industrial transformation and upgrading, promote the extension of producer services—including modern logistics, e-commerce, commercial exhibitions, financial services, technology and information, culture and tourism—towards greater specialization and higher value chain positions.

Headquarters Economy
Technology and Information Services Industry

Focus on aggregating innovation and entrepreneurship elements, deepening internal and external openness, strengthening talent reserves, improving supporting service mechanisms, and attracting large service enterprises to establish regional headquarters in Fujian.

Increase efforts to attract front-end R&D, design, testing, inspection, certification, as well as back-end sales and platform services to optimize the industrial ecosystem. Actively recruit talent from top national universities and research institutions, with a focus on introducing major industrial design research institutes and similar large-scale platforms. Accelerate the development of services such as R&D design, legal services, exhibitions, and intellectual property services. Encourage renowned design institutions from Taiwan, Hong Kong, Macao, and overseas to set up branches in Fujian. Encourage domestic and international master industrial designers to work or establish independent studios in Fujian, settling in specialized industrial design parks.

Investment Carrier