Promote Major Projects, Publicize Policies and Cases, Sign Project Agreements, and Advance Regional Cooperation

—"Fresh Fujian" Culture and Tourism Economy Development Promotion and Investment Event Held in Jinan

On October 22, the "Fresh Fujian" culture and tourism economy development promotion and investment event was successfully held in Jinan, Shandong. The event aimed to deepen coordinated development in culture and tourism between Fujian and Shandong, promoting resource sharing, two-way visitor flows, industry coordination, and capital support between the two regions. Nearly 200 people attended, including representatives of culture and tourism authorities in key cities of both provinces, chambers of commerce and industry associations, leading culture and tourism enterprises, and investment institutions.

The event comprehensively showcased the achievements of Fujian's culture and tourism economy during the 14th Five-Year Plan and its development plan for the 15th Five-Year Plan, with a focus on implementing the "Four Batches" approach. First, it focused on new culture and tourism business formats and promoted a batch of major projects. Under the Fujian culture and tourism development framework of "two zones, three belts, and five circles, " projects were presented under the themes of "the beauty of landscapes, culture, and everyday life. " Ten key investment projects were featured in roadshows, covering five categories: coastal resorts, ecological wellness, revitalization of World Heritage sites, digital culture and tourism, and rural culture and tourism, closely aligning them with market demand. Second, the event showcased new development trends and publicized a batch of policies and cases. Through a range of formats, including screenings of investment-promotion videos, interactive activities on intangible cultural heritage, and presentations by Shandong businesses sharing their experience investing in Fujian, the event showcased Fujian's high-quality ecological resources, rich cultural heritage, vibrant industries, and first-class business environment. Third, it facilitated the implementation of investment partnerships and signed a batch of project agreements for representative culture and tourism initiatives. These covered strategic cooperation between leading enterprises in the two regions, as well as coastal resort projects and projects to develop new digital and smart culture and tourism formats, with total investment of 490 million yuan. In addition, the parties reached agreement on several areas of cooperation, including organizing a special train to bring 1,000 tourists to Fujian and reciprocal visitor exchange across regions, marking a substantive step forward in culture and tourism cooperation between Fujian and Shandong. Fourth, the event strengthened the overall development framework and advanced the development of large regional markets through cooperation. This year, the Fujian Provincial Department of Culture and Tourism will also travel to Chongqing to continue holding culture and tourism promotion and investment events, taking the "Fresh Fujian" brand to broader markets. It aims to turn resource and cultural strengths into industrial strengths and competitive advantages for development, and to continue expanding the results and opportunities for "Fresh Fujian" culture and tourism cooperation.

After the meeting, the delegation also examined the operation and management of key culture and tourism districts in Shandong, the development of themed cultural and museum parks, and new business formats such as the cruise home port and Qingdao Olympic Sailing Center. They visited Ocean University of China and discussed new approaches to marine culture and tourism development with university leaders, faculty, and students from relevant departments.