Recently, Sports Industry Association was formally established in Sanming City, Fujian Province. The association aims to build a platform for the development of the sports industry in Sanming City, which marks that the development of the sports industry in Sanming City has entered a new stage of "independent development, independent service provision, and self-discipline". 

In recent years, the sports industry in Sanming City has developed rapidly, with expanded industrial fields and industrial scale, and solid progress has been made in new "Sports+" consumer products. At present, the association has 89 member units and is still receiving applications for membership. In 2020, the total scale of sports consumption of residents in Sanming City reached 4.987 billion yuan, and the per capita sports consumption of residents was 2005.47 yuan, accounting for 9.8% of the per capita living consumption expenditure of residents. 

Meanwhile, the sports training industry in Sanming City has experienced rapid development in recent years; new products of sports consumption are constantly emerging; the brand of the sports tourism industry has been further promoted. In particular, Sanming's independent brand events, such as Taining the Golden Lake World Chinese Mountain Marathon, Ultra Trail Jiangle 100, Datian Red Kangyang Tea Sea Marathon, "Picturesque Red Flag" Red Cycling, "Riding the Red Land and Re-taking the Long March Road" Red Cycling, are gaining in popularity in China. Event operation companies represented by Xing'an Sports, Hongyuan Sports, and Danxiake Sports have been promoting the specialization, popularization, and industrialization of sports events.