Remarkable Achievements in Longyan's Investment Promotion During First Half of the Year—Citywide Mobilization for Investment Attraction Fuels Development Momentum

From:Minxi Daily Date:2025-07-30【Font:large regular

Recently, at the site of the Xuzhong High-End Equipment Manufacturing Industrial Park in Changting Tengfei Economic Development Zone, Longyan, a modern industrial complex unfolds before one's eyes. This project, introduced to Longyan from Guangzhou with a total investment of 1.03 billion yuan, represents both a flagship initiative in Guangzhou-Longyan cooperation and a homecoming project for Changting entrepreneurs. Key factory buildings have now been topped out and renovated, with partial operations already commenced.

"Progress has been exceptionally smooth since the project launch," stated Fan Qingyang, General Manager of Fujian Xuzhong Intelligent Technology Co., Ltd. and project owner. He noted that challenges encountered during construction were promptly resolved through strong support from the county commerce authorities and Changting Economic Development Zone, laying solid groundwork for operational success. At full capacity, the facility will produce 200,000 sets of agricultural machinery annually, generating over 800 million yuan in projected annual output value.

This project exemplifies Longyan's successful transformation of major investment initiatives into tangible outcomes.

This year, the city has identified 30 key investment projects (including 41 sub-projects) totaling 116.8 billion yuan in planned investment. To ensure successful project implementation and sustainable development, Longyan continues to refine its investment environment while strengthening support mechanisms for investment attraction. By introducing the 2025 Investment Promotion Assessment Guidelines and similar measures, the city has enhanced institutional frameworks, reinforced accountability systems, and delivered comprehensive lifecycle support for projects. Simultaneously, systematic reviews of existing and new investment incentives drive policy upgrades, adapting to the new landscape of nationwide unified market investment promotion to maximize policy advantages.

Notably, projects exceeding 1 billion yuan investment receive "provincial-level coordination + municipal-level linkage" management. This includes targeted promotion, full-process tracking, and resource-guaranteed services, dynamically optimizing project portfolios to enhance industrial targeting precision and resource allocation efficiency.

The Municipal Bureau of Commerce informed reporters that from January to June, the city secured 222 newly signed projects (total investment: 52.2 billion yuan), including 47 projects over 500 million yuan (total investment: 37.5 billion yuan). Additionally, 172 projects commenced construction (total investment: 24.3 billion yuan) while 81 projects reached operational status (total investment: 6.9 billion yuan), demonstrating concrete results.

Pursuing the "Three Competitions" initiative and major investment drives, Longyan has established 2025 targets with a "one project, one leader, one plan, end-to-end execution" responsibility system. City leaders spearheaded 47 frontline investment missions, engaging 113 potential projects. Concurrently, Longyan focuses on establishing a scientifically coordinated, forward-looking major project planning system with multi-dimensional drivers to ensure high-level advancement of key investment initiatives.

Recently, at the 120-million-yuan selenium-rich agricultural processing project in Liancheng's Linfang Town—a key municipal investment—modern production lines hum efficiently as workers fulfill orders for Hong Kong and Malaysia.

Huang Xiqun, Chairman of investor Fujian Yijiejie Food Co., Ltd., stated that leveraging Liancheng County's selenium-rich soil resources, the company specializes in processing and trading Longyan peanuts and Liancheng red sweet potato products. Benefiting from local industrial park policies, talent/labor safeguards, and all-round support services, the enterprise has grown into an above-designated-size industrial manufacturer.

This case epitomizes Longyan's effective revitalization of park resources, optimized land utilization, and enhanced investment returns.

While capitalizing on the advantages of "static" platforms such as industrial parks and land resources to enhance investment attraction functions, since the beginning of this year, Longyan has leveraged "dynamic" platforms, including major events, to conduct targeted, specialized, and serialized investment promotion activities. This has established a citywide, all-staff involvement pattern for investment attraction, resulting in 55 signed and implemented projects with a total investment reaching 17.53 billion yuan. During the Spring Festival period, through combined measures of government-enterprise forums, door-to-door visits, and project signings, the city successfully organized 68 specialized investment promotion events, signing 47 projects; leveraging the Digital China Summit, it held the "Digital Silk Road • Smart Fuzhou Hub" special promotion event in Fuzhou, signing 8 projects involving digital economy, intelligent manufacturing, and other fields; utilizing the platform of the 135th Canton Fair, it conducted the "Smart Canton Fair • Global Industrial Connections" investment promotion conference in Guangzhou, signing 4 projects...

Longyan will deploy diversified approaches—"Mining+" models, investment funds, and park collaborations—to attract Fortune 500, China Top 500, state-owned enterprises, Taiwan's Top 100, Specialized, Refined, Featured, and Original “Little Giant” enterprises, and listed companies. These initiatives will inject strong momentum into transforming Western Fujian’s revolutionary base area into a high-quality development demonstration zone.


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