On the 26th, a series of events centered around the 2024 Fujian Brand Evaluation Press Conference and the promotion of high-quality development for Fujian brands took place in Shaowu. According to the 2024 Fujian Brand Evaluation Press Conference, a total of 146 enterprises and 36 regional brands have made the list.

The brands include corporate brands, product brands, innovative brands, and established heritage brands. Among them, there are 96 corporate brands, with Industrial Bank leading the pack with a brand value of RMB 110.338 billion. In the product brand category, 11 brands were recognized, with Shenyuan New Materials at the top, valued at RMB 16.564 billion. The independent innovation brands category features 33 brands, with Highsun Synthetic Fiber ranking first at a brand value of RMB 9.336 billion. Finally, there are 6 established heritage brands, with Pien Tze Huang Pharmaceuticals leading at RMB 42.289 billion. Regional brands include geographical indications, industrial clusters, and tourist destinations. A total of 27 geographical indication brands were recognized, with Anxi Tieguanyin, Wuyi Rock Tea, and Jian Zhan tea bowl taking the top three positions. 3 industrial cluster brands were highlighted: the National Demonstration Zone for Redwood Classical Furniture Industry Well-Known Brands, the Pucheng Rice Industrial Cluster, and Wuyi Bamboo Cube. Additionally, 6 tourism destinations were included, with Meizhou Island Mazu Cultural Tourism Zone securing the top ranking.

The event also featured a signing ceremony for the establishment of the International Bamboo Industry Brand Center, the launch of the Fujian Provincial Standard General Guidelines for the Management of “Fu” Public Brands, and the issuance of value evaluation certificates for “Wuyi Bamboo Cube” and several other brands.

Translated by Fujian Investment Promotion Center