The journalist learned from relevant departments that the collective trademark (graphics) of shoes manufactured in Putian Fujian has been approved by China National Intellectual Property Administration and got registered successfully. This indicates the shift of Putian's footwear industry from "Made in Putian" to "Created in Putian", which will drive the transformation and upgrading of Putian's footwear industry. 

The registration date of the trademark is February 28, 2022 with the expiration date being February 27, 2032. The authorized commodities/service items cover sneakers, children's sneakers, casual shoes, light rubber shoes, foot protection safety shoes, travel shoes, children's travel shoes, leather shoes, etc.

Footwear industry is a pillar industry of Putian City, Fujian Province. Currently, the city is home to more than 4,000 shoe enterprises which employ about 500,000 people and generate an output value of over 100 billion yuan with an annual production of over 1.3 billion pairs of shoes, accounting for one-tenth of the country's total production. In recent years, Putian has implemented strategies for nurturing brands and launched a series of supportive policies to help Putian's shoe enterprises with independent brands grow in size, improve quality and develop brands. By establishing Putian Shoes collective trademark, efforts are made in such aspects as integrating industry supply chain, enhancing innovation capability and improving brand quality to actively build a Putian Shoes brand ecological circle featuring government-leading, market-dominating, interactions of multiple parties, mutual benefits and win-win results.

Source：Meizhou Daily