Following continuous efforts to stimulate market vitality and development momentum, Fujian province has seen a boom in consumption and foreign investments during the 13th Five-Year Plan (2016-20) period.

During this period, Fujian expanded and upgraded its commercial circulation, with consumption now playing a bigger role in economic development. 

The total retail sales of social consumer goods in the province increased from 1.23 trillion yuan ($192 billion) in 2015 to 1.86 trillion yuan in 2020, a cumulative increase of 51.8 percent, and rising from 11th highest among all Chinese provinces in 2015 to seventh in 2020.

E-commerce has also developed rapidly. In 2020, Fujian's online retail sales reached 624.23 billion yuan, a year-on-year increase of 24.7 percent, ranking sixth in China. Data shows that Fujian achieved online retail sales of 45.87 billion yuan during the 2021 "Double 11" online shopping festival period, a year-on-year increase of 11.7 percent, ranking sixth in China.

Over the past five years, Fujian has worked on attracting investments in key industries to promote two-way investments. The cumulative investment during this period was $17.62 billion, 3.4 times the amount in the 12th Five-Year Plan (2011-15) period. By the end of 2020, 77 Fortune Global 500 companies had invested $22.53 billion in 213 projects in Fujian.

In 2020, despite the negative impact of the COVID-19 pandemic on the global economy, Fujian's actual use of foreign capital resumed positive growth with an increase of 10.3 percent over the previous year, a record high in the past decade.

During the 13th Five-Year Plan (2016-20) period, Fujian was ranked eighth in China in terms of the actual use of foreign capital, which stood at 154.15 billion yuan. 

In the next five years, Fujian will strive to maintain the average annual growth rate of retail sales of consumer goods at 6.5 percent, 1.5 percentage points higher than the national target. 

The average annual growth rates of online retail sales and import as well as export trade volume have been set at 14.9 percent and 5 percent respectively. In the next five years, Fujian's total actual use of foreign capital should reach 190 billion yuan.