The 24th CIFIT is being held from Sept 8 to 11 in Xiamen. [Photo provided to chinafair.org.cn]

The 24th China International Fair for Investment and Trade (CIFIT) is set to kick off in Xiamen, East China’s Fujian province, on Sept 8, under the theme "Investment Linking the World".

Spanning 120,000 square meters, the event aims to provide a major boost to the "Invest in China" brand and will strive to embody the Global Development Initiative, with activities such as the "Invest in China" matchmaking zone and BRICS digital economy docking and exchange set to be held. Over 1,000 government agencies, commercial entities, and delegations from 100+ countries and regions are confirmed participants.

This year's CIFIT boasts four key highlights:

— The fair will emphasize internationalization and support national development strategies, while actively promoting the Global Development Initiative in alignment with high-quality Belt and Road cooperation. Representatives from 119 countries and 18 international organizations, with around 80 percent being from Belt and Road partner countries, are expected to attend.

— Project roadshows and matchmaking activities will be held to showcase opportunities arising from China's modernization and market expansion. Efforts will be stepped up to attract and utilize foreign capital, emphasizing the synergy between industrial and financial capital.

— The fair will focus on branding and facilitating global industrial collaboration through a combination of exhibitions and negotiations. The investment promotion pavilion will feature participants from 70 countries, regions, and international organizations, with exhibits from 32 provinces, municipalities and autonomous regions, and 8 key investment cities to set up exhibitions.

— Measures have been implemented to ensure a seamless exhibition experience, including streamlined exhibition and attendance processes. Leveraging AI and digital technologies, CIFIT will offer intelligent guidance and advisory services to exhibitors and visitors. Entry and exit procedures for overseas guests have been improved, and payment convenience has been