Unit:
Bureau of Culture, Sports and Tourism of Zhouning County
Project Area:
ningde Zhouning County, Ningde City
Industry:
Tourism Industry
Type of Project:
New Project
Cooperation Mode:
Individual Proprietorship,Joint Venture,Others
Nature of Project:
Permit
Working Progress in Prior Period:
Design and Planning
Total Investment:
50 million yuan
Expected to Attract Investment:
50 million yuan
Benefit Analysis:
Economic benefits: After the quality improvement, it is expected that the number of tourists and tourism income will further increase. It can also drive the development of surrounding catering, accommodation, shopping and other industries, promote employment, and increase residents' income. Social benefits: The implementation of the project can provide more end-end employment opportunities for local residents, including scenic spot construction, operation and management, catering services, etc., which is conducive to improving residents' living standards and promoting social stability. At the same time, it is conducive to the inheritance and promotion of Liyuxi culture and enhances the sense of cultural identity and pride of local residents. Environmental benefits: In the process of improving the quality of scenic spots, we will pay attention to the protection and restoration of the ecological environment. For example, optimise the carp stream water system, increase the activity of the stream, create a better living environment for carp, and also create a beautiful tour environment for tourists, so as to achieve a win-win situation of ecological benefits and economic benefits.
Reason and Condition:
Reason: 1 Cultural inheritance demand: Liyuxi has a unique folk custom of more than 800 years of mermaids. Customs such as "fish mound" and "fish sacrifice" and "fish burial" are precious cultural heritages. However, with the changes of the times, traditional culture has faded, and it is necessary to strengthen protection and inheritance through project upgrading. 2 Tourism development needs: After the 1990s, the development of scenic spots was in trouble because villagers went out to do business. In order to revitalise the scenic spot, attract more tourists, and promote the development of local tourism economy, quality improvement and operation projects are imperative. Meet the expectations of tourists: Tourists' requirements for tourism quality are constantly increasing, and the original scenic spot facilities and services are difficult to meet the needs. Improving the quality can provide tourists with a better experience and enhance the competitiveness of scenic spots. Condition: 1. Unique cultural resources: With a long history and culture of mermaid harmony, it is one of the three major folk customs areas in Fujian Province. This unique culture is scarce in the country and even in the world, providing a solid cultural foundation for the project. Infrastructure improvement: The locals actively promote traditional culture into the scenic spot, introduce non-genetic inheritors, and realise the integration of diverse traditional culture and Liyuxi Scenic Area. At the same time, since 2018, we have sought funds for the protection of traditional villages to repair and transform ancient buildings and improve the basic supporting facilities, which has created good conditions for the construction of the project.
Content and Scale:
Liyuxi Scenic Area is one of the three major folk customs areas in Fujian Province. In 2006, it became the core scenic spot of "Northeast Fujian Water Tour" one by one of the top ten boutique tourist routes of ocTy China's perfect holiday. Liyu Creek has a history of more than 800 years. It is the most perfect continuation and inheritance of Chinese carp culture in the south of the Yangtze River. It is a model for people in China and even the world to live in harmony with nature. The literati of all dynasties have written poems and painted in Mo Ke, and they have been recited endlessly. The fifth volume of the Beijing Primary School Chinese Textbook and the sixth volume of the National Primary School Chinese General Textbook take the article "Wonderful Carp Stream" as a model essay to teach people. In 2002, the Liyu Creek Scenic Area was awarded the "oldest carp stream" in the Guinness of the world. It is planned to build the transformation and upgrading of the facade of the three-line land in the Liyuxi Scenic Area and the Hulutan section, the revitalisation and utilisation of ancient houses, the transformation and upgrading of cultural tourism service facilities, the construction of research and learning tourism bases, the construction of small trains in the scenic area, and the transformation and upgrading of carp cultural performances and other tourism facilities.
Others:
None
Industry

Modern Services Industry

In the first three quarters of 2024, Fujian Province's services sector maintained steady growth, accounting for over half of the regional economy. The revenue of service enterprises above the designated size showed strong expansion, with robust support for key industries. The added value of our province's services sector reached RMB 2,026.768 billion, a year-on-year increase of 4.7%, representing 50.4% of the regional GDP. In the first three quarters, 8,390 service enterprises above the designated size achieved a total operating revenue of RMB 735.36 billion, up 11.6% year-on-year, 4.4 percentage points higher than the national average and ranking first in China. Key industries played a prominent role, generating RMB 483.98 billion in revenue, a 19.4% increase, 9.5 percentage points above the national average, and also ranking first nationwide. Their contribution to the revenue growth of service enterprises above the designated size reached 103.2%.