Unit:
Bureau of Culture, Sports and Tourism of Zhouning County
Project Area:
ningde Zhouning County, Ningde City
Industry:
Tourism Industry
Type of Project:
New Project
Cooperation Mode:
Individual Proprietorship,Joint Venture
Nature of Project:
Permit
Working Progress in Prior Period:
Design and Planning
Total Investment:
100 million yuan
Expected to Attract Investment:
100 million yuan
Benefit Analysis:
Economic benefits: The project can drive the development of accommodation, catering, shopping and other related industries, increase employment opportunities, promote regional economic growth, and obtain income by collecting tickets and providing health care services, with great investment return potential. Ecological benefits: It is conducive to protecting and restoring local forest ecosystems, improving biodiversity, and realising sustainable ecological development. Social benefits: It is conducive to improving local popularity, promoting cultural exchange and inheritance, enriching people's spiritual and cultural life, improving the quality of life of residents, and promoting social harmony and stability.
Reason and Condition:
Market demand: With the improvement of people's living standards and the increase in demand for health and leisure, Forest Health has received wide attention as an emerging health tourism model. The acceptance and demand of forest health resort products are high among middle and high-end consumer groups aged 35-55. Chenqi Health Resort has a wide market space. Industrial integration: The project can promote the integration of eco-tourism with agriculture, forestry, medical care and other industries, and drive regional economic development. 3 Improve the quality of life: Provide people with a leisure place away from the hustle and bustle of the city, close to nature, and relax, which helps to improve people's health and quality of life. Condition: 1. Superior natural conditions: Chenqi Village has a high average altitude, high forest coverage, and a national first-class air quality in Lida. The average temperature in midsummer is cool. It has a reputation as a "natural air-conditioned city". The natural landscape is unique, with magnificent sunrises, sea of clouds, starry sky, majestic cliffs, caves and canyons. Convenient transportation: Zhouning County has increased investment in the construction of rural tourism roads, and the road leading to Chenqi has become a demonstration section of the "Four Good Rural Roads", and the road scenery is integrated. 3 Good tourism foundation: Chenqi Village is a national 3A-level tourist attraction, attracting more than 100,000 tourists every year. There are 16 homestays, which have a certain tourism reception foundation.
Content and Scale:
Chenqi Scenic Area is an important part of Ningde World Geopark. In 2016, it was rated as a traditional Chinese village, and in 2015, it was rated as a national 3A-level tourist attraction. The scenic spot has basic tourist reception functions, and the scenic spot is only one water away from the national scenic spot and the national 5A-level scenic spot. The ancient village is 930 metres above sea level. , the forest coverage rate is 85%, the ecological environment is well protected, the mountains in the territory are green, the peaks and cliffs are steep, the rocks are grotesque, the clouds are steaming, and the scenery is beautiful. You can watch the sunrise, watch the sea of clouds, listen to the birds and chickens, and enjoy the ancient village. It is a place with volcanic rock peaks, cliff caves, waterfalls, sea of clouds, sunrise, and the characteristics of the ancient village, integrating the natural landscape. It is a tourist, leisure and refuge resort that integrates with cultural landscapes, and is known as "East-West Double Banna of Fujian". The planning and construction area is 12.33 square kilometres, the construction of sports and health care, ecological health care, leisure and health care products, the construction of homestay clusters, campsites, Ailianxi Shuangguang Tourism, and the construction of tourism facilities in Chenqi Scenic Area, etc.
Others:
None
Industry

Modern Services Industry

In the first three quarters of 2024, Fujian Province's services sector maintained steady growth, accounting for over half of the regional economy. The revenue of service enterprises above the designated size showed strong expansion, with robust support for key industries. The added value of our province's services sector reached RMB 2,026.768 billion, a year-on-year increase of 4.7%, representing 50.4% of the regional GDP. In the first three quarters, 8,390 service enterprises above the designated size achieved a total operating revenue of RMB 735.36 billion, up 11.6% year-on-year, 4.4 percentage points higher than the national average and ranking first in China. Key industries played a prominent role, generating RMB 483.98 billion in revenue, a 19.4% increase, 9.5 percentage points above the national average, and also ranking first nationwide. Their contribution to the revenue growth of service enterprises above the designated size reached 103.2%.